Marabou Chocolate

🍫 Marabou Chocolate – A Swedish Classic Loved by All

When you think of Swedish chocolate, one name immediately comes to mind: Marabou. For over a century, Marabou has delivered creamy, comforting chocolate to generations of sweet tooths — not just in Sweden, but across the world.

🕰️ A Sweet History

Marabou was founded in 1916 by Norwegian entrepreneur Johan Throne Holst, the same person behind Norway’s chocolate brand, Freia. Since the name Freia was already taken in Sweden, the company chose the name Marabou, inspired by the stork on Freia’s logo.

The first factory opened in Sundbyberg in 1919, delayed by World War I. Under the leadership of Johan’s son, Henning Throne Holst, Marabou launched several legendary treats — including Japp, Daim, Non Stop, and Twist.

In 1957, the now-iconic Marabou Milk Chocolate was introduced, known for its rich, caramelized flavor. It quickly became a staple in Swedish households.

🍬 Best-Selling Favorites

Today, Marabou offers a wide range of chocolate products. Some of the most beloved varieties include:

• Milk Chocolate – Smooth, creamy, and timeless.

• Schweizernöt – Milk chocolate with whole hazelnuts.

• Daim – A perfect mix of milk chocolate and crunchy caramel bits.

• Orange Crisp – A refreshing twist with crispy orange flavor.

• Mint Crisp – Cool mint combined with smooth chocolate.

• Oreo Big Taste – A large, indulgent bar filled with Oreo cream.

• White Chocolate – Sweet, silky, and pure decadence.

• Choco Moment – A small chocolate treat for an on-the-go delight.

Whether you prefer nutty, crispy, minty, or classic – there’s a Marabou for everyone.

🌱 Sustainability and Consumer Challenges

Now owned by Mondelez International, Marabou has faced growing pressure to address environmental concerns, particularly regarding its use of palm oil. In response, the brand now uses RSPO-certified palm oil to support sustainable farming practices.

Recently, Marabou has also been in the spotlight for reducing the size of some products without lowering prices – a trend known as “shrinkflation.” This has sparked criticism among loyal customers who feel they’re getting less for more.

💛 Final Thoughts

Despite these challenges, Marabou remains one of Sweden’s most iconic and cherished brands. Its comforting flavors, nostalgic packaging, and innovative limited editions keep fans coming back for more.

Whether you’re discovering Marabou for the first time or revisiting an old favorite, one thing is certain — few things say “Sweden” quite like a piece of Marabou chocolate.